Proponent FCU

As a federal credit union with a limited number of branches Proponent wanted to update its brand to portray itself as a more approachable institution as well as blend its story with that of the state where it is based; New Jersey.

User First

The old website was really showing its age, wasn't intended for mobile devices, and was lacking in any personality. We took time to think through the user journeys and make each part of the site as user friendly as possible.

[ A clear and organized starting point. ]

[ Make it easy to connect. ]

[ Developed for any device. ]

Imagery

How do you personalize a bank? Fill it with images of its members, locations and the towns in which it resides. A strong push was made to stop relying on stock photography and create a library of images for Proponent to use.

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Proponent goes with you.

Clear messaging and mobile friendly, so you can bank on the go!

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